Friday, July 29, 2011

Keep your accounts from getting hacked

You may not use Sony's PlayStation Network or Qriocity music services. But they both got hacked earlier this year, which goes to show that your accounts aren't always safe even on big-name websites. That means people could have your login name and password without your realizing it. And if you use the same name and password on a hacked site that you do everywhere else, you guessed it ... it's time to change them everywhere.

The best way to keep this from happening is to make sure that you use a different login name and/or password on each website. But if a site that you frequent has already been hacked, you can visit the aptly-named shouldichangemypassword.com to find out if your data got stolen. Enter your login name, and it'll tell you if there are any known security breaches involving it. If so, then yes, you should change your password.

Don't worry, the site has been vetted. It's not a phishing scam; it doesn't even ask for your password, just your user name.

Building Your Business with Facebook Pages

Facebook is giving away a 20-page PDF called "Building Your Business with Facebook Pages." If you're new to using Facebook to connect with existing and potential customers, the free guide has some useful pointers. If your social-media marketing is more advanced, you may still want to give the guide to clients who are just starting out on Facebook.

The PDF is divided into three sections:
1. Start the conversation
2. Expand your fan base
3. Analyze and optimize
Each section includes tips and tricks on such topics as best practices for posting and how to get fans involved with your Facebook page. Those of you who are more experienced in social-media marketing may find most value in the list of additional resources at the end of the guide. I've included that list and live URLs below.

Manage your existing ads
Advertising guidelines & policies
Guide to Facebook Ads
Receive ongoing tips
Create a Facebook Page
Advertising help center
Facebook Page Promotion Guidelines